A Successful Strategy to Get Noticed by Employers

 

Landing a job today seems to be a very difficult task, leading many to search for answers.  Clearly there are many different pieces to getting a job, from submitting a resume to landing an interview.  Nonetheless, getting an interview or a callback—your “foot in the door”—is often times the most difficult part.  A little practice and research will help to change that.

First, what are your interests?  It often is surprising to know that many companies that you’re interested in are always looking for unique talent.  New perspectives, after all, are what help businesses stay competitive.  Find a company that you are interested in, and compare the job openings to your unique skills and abilities.  Job openings can usually be found on the company web site under “careers” or something similar.  It is important to look at a wide variety of positions, and keep in mind your experience and education with the job requirements.  You may not get the VP of Operations position, though you may be well qualified as an Operations Analyst.  It is rare that you will find the ideal job initially.  The important thing is to get your foot in the door, build contacts, and get your name out.  No openings at the companies that you are interested in?  That’s fine!  Think about their suppliers, customers, and other associates.  Eventually, you will find a company that has an opening that meets all or most of your qualifications.

Next, follow the application guidelines.  Different companies have vastly contrasting hiring requirements.  It is important to follow these accurately, professionally, and courteously.  If the company requires a cover letter, submit a cover letter.  Some prefer you to upload your resume; others want you to use their resume tool.  Understand the “key words” for the position in which you are applying.  For example, if the position is for a lead programmer, a company is looking for someone with leadership and managerial experience, as well as a considerable amount of programming knowledge using various different applications.  Look at the qualifications and tailor your resume to fit words.  This does not mean lie (honesty is very important), but it does mean using a synonym such as “lead” instead of “managed” may help you get an interview.  A general rule for all applications is that it is critical to never complain, and to take your time.

Additionally, ensure that you submit your best work.  Incorrect grammar, word choice, and spelling are all big negatives to employers when looking through potential recruits.  The simplest error or negative comment will make it easy for the HR representative to hit the “next” button.  Keep your resume, cover letter, and any other submitted material upbeat and free of negativity and errors.  It is important to have multiple people with different backgrounds review all of your application material.  This may include everyone from your mom or dad to a college professor, to your career counselor or librarian.  These different perspectives will help you to provide a multi-faceted resume and other hiring documents that will appeal to a broad range of people, free of errors.

Be yourself…be super-yourself.  Are you a flashy person?  While it is inappropriate to send out a resume on three dollar sheets of paper, you may consider attaching a personalized business card, with all of your skills and abilities.  Are you a great organizer?  Think about sending out your documents in a helpful but differently organized way (be sure not to make this annoying or cause extra work for the reviewer…in fact, if you do this, it should save the reviewer time).  Everyone has distinctive traits that are valuable to a company.  Think about subtle ways to convey this to the HR rep.  Believe it or not, the people reviewing your documents are similar to you and I.  Think about what you would like to see if you were in their position, reviewing resumes.  Think about your concerns specific to the company, to new hires.

Now you are well on your way to being noticed!  Following instructions, being professional and courteous, and adding your own unique (but helpful) spin on things may just help you land your next job.  Never be afraid to take the first step.

Personal Branding – How to Market Yourself as an Online Expert

 

Blogging opens a lot of doors for people. Unfortunately, it is also a lot harder than what most people expect. If you want to be the blogger who earns money online, writing about the things you know, keep in mind that there is stiffer competition now than ever before. But, of course, there are ways to be head and shoulders above the competition. Read on to learn about personal branding techniques that will help you stand out from the crowd.

 The Power of a Great Logo

Logos can spell the difference between a professional blog and a personal blog. If you are going for a site logo, make sure that it is a representation of who you are and your blog’s message. Logos should be memorable and “sticky” enough that your readers will have no difficulty remembering it.

For bloggers who use their names as the site name, just having their faces up in the masthead can make it look more professional. It also helps that you have your tagline right below the logo so that first-time readers immediately know what your blog is all about from the very first time they land on the page. The last thing that you want to do is to confuse your readers and make them click away immediately.

 Use Social Media Marketing

To build your brand even further, you need to be proactive in marketing your blog. Make sure that you are making the most of social media channels like Facebook, Twitter, Technorati, Digg, Reddit, and the like. You can also post in forums where your readers hang out and dish out helpful advice.

If you present yourself as an authority, people will believe you. Present yourself well and you will have them subscribe to your email newsletter, recommend you to their friends, and even buy your products. It is a powerful platform, and it can certainly push your readership numbers up almost immediately.

 Plagiarism is a No-No

Although blogging might be less rigid than traditional journalism, it still calls for the blogger to be professional and ethical. The relaxed rules on grammar, punctuation, and style do not mean that you should take a relaxed view on plagiarism as well. If word gets out through social media that you have been plagiarizing, all the hard work that you’ve been putting in your blog can be destroyed in an instant. Make sure that you protect your online reputation through proper attribution and full disclosure.

 Have a Point of View

When all is said and done, you should know that the best blogs usually have a point-of-view. Never mind if it is polarizing or controversial. In the blog universe, there is no room to be wishy-washy if you want to be memorable. Controversial content are usually the ones that gets spread around through Twitter, Facebook, Youtube, and email.

 Associate Yourself with Experts in Your Niche

Another way to increase your brand reputation online is to network with A-list bloggers in your niche. By associating yourself with them through joint ventures, you can double your readers in just a day. You can also guest post in the other people’s blogs. Leveraging on their readership, especially if you both are in the same niche, will help you market your blog effectively.

Finally, by making others successful, you become successful yourself. By branding yourself as someone who helps and gives something of value whether through free or premium content, your influence and authority grows for your niche. Make sure that you start working on building your personal brand today.

 

By: Donna Pacheco

The Secret to Making Twitter Easy as 1-2-3!

Twitter for BusinessA lot of folks get confused about Twitter. What exactly is it and why do I need to do it?

The fact is that millions of people are on Twitter. With millions of people comes the potential to share a message and win over future customers. The problem is that most people do not share their message in a way that is warm and friendly. While Twitter can be used as a broadcast tool, it is the conversation behind the broadcast that makes for a successful time in the space.

Let me share with you some very simple keys to Twitter success. The secret is to [Read more...]

5 Hardships of Working in Social Media

Truth

Social media by itself doesn’t work!

I don’t work for a social media firm. I work for a PR consultancy, which has expanded into the digital sector. But the traditional stuff is still all there. It didn’t disappear and social is an addition to everything that’s been going on for years. My background isn’t in PR so you can imagine that it’s not always easy. I want and need to learn how PR works. From scratch. And that’s just it. Social media is never JUST social media. You’ll have to learn many things that you may not necessarily be interested in to make it work for your company or clients.

The job will follow you home!

Social media is constant. And while you may know that, you really don’t until you work in social media. People don’t stop talking when you leave the office at 6. In fact, that’s usually when they start talking. You have to learn how to deal with time differences, constant monitoring and engaging. If you are anything like me you’ll have a tough time ignoring your beeping phone or the constant stream of Emails. You’ll keep thinking about strategies, updates, monitoring etc after you leave the office at night.

Social media equals a Lot of research!

Before you do anything remotely connected to social media, you’ll do a lot of reading. A lot of googling. A lot of combing through directories and statistics followed by a whole lot more reading. And once you are done with all the reading, you start to analyse what you just read which then, somewhere down the line, evolves into a strategy. Then eventually, you’ll put the strategy into practice which, again, is followed by a lot of research and analysis. Until you start over.

Working in social media isn’t just fun and games!

Social media is SOO much fun, you say? Well it is, until it isn’t. You have to think a lot. Especially about wording. The way you say things in your private life may not be right for your client/company. You’ll have to adapt your writing style. Your way of thinking. And *actually* do some work. It’s not just about playing around on Facebook all day. It’s rather the complete opposite

You need to stay on the ball!

Social media evolves. Constantly. You can’t afford to miss out on these developments because they may be good for your client. How do you do that? Through reading. As you can see, there’s a pattern.

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